Youth Culture and Moral Panic Portfolio Essay Example | Topics and Well Written Essays - 750 words - 1

Youth Culture and Moral Panic Portfolio - Essay Example This has left the public ill-prepared to consider the vital greater changes that affect identities across different ages. In his work, â€Å"Folk Devils and Moral Panics,† Stanley Cohen first introduced the term â€Å"moral panic† to refer to the idea as an irregular episode, which when it happens, subjects the society to spells of worry about the principles and values which it upholds that may be a threat. He described its features as â€Å"a situation, group, person, or episode who are viewed as a threat to societal interests and values† (Cohen, 1980). The â€Å"amplifications† that are portrayed by the media serve to appeal to the public to concur with pre-existing opinions on the course of action to be carried out. These opinions are frequently found among members of the â€Å"moral barricade† like the editors, bishops, and politicians. Combined with the views of the â€Å"experts† who are driven to offer their diagnosis, they come to a consensus on how to cope with the situation and the problem either deteriorates or disappears. Even though Cohen in his findings state that the media often exaggerated the occurrences and consequently inciting the panic to be assimilated by the police, some of these panics cause more serious consequences in the society. It is significant to note that â€Å"moral panics† are not just developed by the newspapers, but on many occasions they are debated in the papers. For example, the Guardian in 1993 stated, â€Å"The moral panic and the Facts†, an article that discussed a Conservative Party Conference on welfare expenses turned to be a moral panic on the side of single mothers. The single women thought they were being blamed for unruly youth. Ironically, the media criticized this conference for concentrating on myths which had been dealt with some time back in a Cabinet briefing paper, yet they themselves were accused of partaking in weird hunts.   

Research & Strategy Proposal Paper Example | Topics and Well Written Essays - 750 words

& Strategy Proposal - Research Paper Example The latest trends in internet marketing including the use of apps marketing is some of the ways in which firm can actually achieve its targets. This business strategy proposal will present discussion on the use of affiliates as well as the lead generation as possibly two important methods through which Jewelry for All to increase its revenue. Lead generation Customer acquisition is considered as one of the key strategic variables for the organizations. Firms like Jewelry for All working in online market need to find ways through which they can further penetrate into the new and existing markets. Online lead generation is one cost effective method which if utilized properly can increase the number of customers for our firm. Lead generation can be effective in the sense that it can allow our firm to utilize the strengths of other firms while gaining extra exposure to the market. Through lead generation, firm can actually tap into the new possibilities and further expand the market with the support of strong personal selling and other marketing techniques. (Rees, 2010) In order to successfully implement this strategy, it is important that the firm must develop strategic alliances with different firms from whom further leads can be generated. Formation of strategic alliances will allow the firm to utilize the strengths of already established players in the market while at the same time gaining exposure to the larger market. (Charlton, 2010). We should aim initially aim at those firms which are offering the brick and mortar type of business selling jewelry in on an offline market through their stores. For each lead generated, we should be able to pay reasonable price which may be tied with the final value of the sales made. It is important to note that this approach will require coordination with not only the firms generating leads but with the potential customers identified through this lead generation process. Affiliate marketing Affiliate marketing is another eff ective way through which the firm can effectively reach to the new customers. The increasing popularity of the affiliate networking sites and their relative brand strength can serve as one of the best strategic tools for the firms to expand into new markets and take advantage of the brand reputation of other firms. (Swan, 2010). In order to set up an effective affiliate program, it is important that the firm must offer higher commission rates to the affiliates. Further the development of a tiered commission structure would further induce the experienced affiliates to market and sell our products. It may be possible that the firm use different affiliates for different products i.e. for less expensive items such as gems and materials, firm can target different affiliates however, to sell the high value items, more experienced and established affiliates need to be listed. In order to successfully develop the affiliate program, firm can also use the social networking sites such as faceb ook and twitter to gain access to the unique and large number of affiliate marketers. (techcrunch.com, 2009) Plan of Action It is recommended that the firm should adapt the affiliate